Content and design AI

Everything this category makes is meant to leave the building. Images, layouts, campaign copy and video exist to be seen by customers and the public.

So the governance question is simple to state. Who looks at it before it goes out, and do you own what you are publishing?

Every common use here has a person reviewing every output, and every one reaches customers without making decisions about them. We rate almost all of these uses at the lowest consequence level. What sets the category apart is not the level but the shape: it is one of only two on this site where every use activates a check on public-facing content and a check on output quality, and where reputational harm, intellectual property and misuse of generated content sit in every stack.

Governing these tools comes down to this. Put a gate between generation and publication: a named person approves customer-facing material against your brand and legal lines, the same way you would for a contractor's work. Settle ownership before it matters: what the tool's terms say about the images it makes, whose likeness or style it may be reproducing, and how you would show a piece of content was yours.

The rhythm is light. We ask for a look twice a year for most uses, and sooner when the vendor changes the tool.