How to govern Jasper
AI marketing copy at scale, and the review that keeps brand claims accurate before they are published.
Jasper · Reviewed when the vendor ships a capability change or a customer declares the tool
How Jasper is used
We see two common ways businesses use Jasper, and we govern each one on its own terms. If your team uses it differently, that is fine: you describe the use in your own words and Certrak works out the governance from what it actually does.
Marketing content creation
Consequence to people: LowDrafting marketing copy, social posts, ads, blog content
Internal informationEvery output reviewedCustomers, no decisions about them
Customer communications drafting
Consequence to people: MediumDrafting customer emails, support replies, or other outbound communications - reviewed before sending
Personal informationEvery output reviewedCustomers, no decisions about them
Governing Jasper in practice
- Name one person who owns Jasper in your business. Governance starts with a name.
- Write down what Jasper is used for. Certrak recognises 2 common uses: Marketing content creation and Customer communications drafting. Yours may differ; write down yours.
- Decide what Jasper may and may not be given. Personal information is in scope for some uses; write the boundary down before it is needed.
- Agree that a person reviews every output before it is used, and name who.
- Look at this again every quarter, and sooner on any of these: industry incidents, vendor model updates and data classification changes.