Guidelines on transparency obligations for providers and deployers of AI systems

What it means

On 20 July 2026 the European Commission published guidelines on the AI Act’s transparency obligations:

• When you have to tell people they are dealing with AI
• When AI-generated content has to be labelled
• They explain how to meet duties that already sit in the Act
• They apply to both the providers who build AI systems and the businesses that deploy them

If you build, deploy or operate AI systems in the EU, or have EU customers, these guidelines set out when you must tell people they are dealing with AI and when generated content must be labelled.

For an Australian business outside the EU, they show where disclosure rules are heading: expect to tell people when they are dealing with AI and to label generated content. Both cost little to start now.