Guidelines on transparency obligations for providers and deployers of AI systems

What it means

On 20 July 2026 the European Commission published guidelines on the AI Act’s transparency obligations:

• When you have to tell people they are dealing with AI
• When AI-generated content has to be labelled
• They explain how to meet duties that already sit in the Act
• They apply to both the providers who build AI systems and the businesses that deploy them

This matters if you build, deploy, or operate AI systems in the EU or have EU customers.

For an Australian business it is a useful preview of where “tell people it’s AI” rules are heading, and it may be worth preparing now.