Commission starts enforcing AI Act rules and new transparency requirements on 2 August

What it means

From 2 August the next phase of the EU AI Act takes effect, including transparency requirements and the rules the Commission can now enforce. This intensifies requirements on people and companies building AI systems and deploying them in the EU market.

This is EU law, so it reaches you only if you sell into or operate in the EU. While most Australian businesses using everyday AI tools are outside its scope, if you have EU customers or operations, it’s worth checking where your AI use sits under the Act. Professional legal advise is recommended as the implications for non-compliance are severe.

This appears to be the benchmark other AI governance regimes are moving toward.