Commission starts enforcing AI Act rules and new transparency requirements on 2 August

From 2 August the next phase of the EU AI Act takes effect, including transparency requirements and the rules the Commission can now enforce, for anyone building AI systems or deploying them in the EU market.

This is EU law, so it reaches you only if you sell into or operate in the EU. Most Australian businesses using everyday AI tools are outside its scope. If you have EU customers or operations, check where your AI use sits under the Act; the penalties are large enough to justify legal advice.