Australian Consumer Law (misleading conduct via AI output)
The prohibition on misleading or deceptive conduct applies to what your business publishes or tells customers, whether a person or an AI system produced it.
- Status
- In force · Australia (Commonwealth) · ACCC
- Applies to
- All businesses
- Primary source
- Official document →
- Last reviewed
- 17 July 2026
Certrak’s verdict
The short version
One or two plain sentences: what this is, and whether it bites for a typical business.
What it actually requires
The substance in plain language. Quote the source where the exact wording matters.
Does this reach your business?
Who it applies to, and the common situations where it does or does not.
What sensible looks like
Practical, proportionate steps. Not legal advice: what a reasonable operator would do.